Chad Reed
Blue Sprocket Director Chad Reed has been active in the Australian online news world since the beginning. An American newspaper journalist, he began his career here with the launch of ninemsn's news service in 1998.
As the digital world developed and changed, so did Chad, who now sports a deep knowledge of the industry's technology, business culture, standards and secrets.
These days he can say that he has worked with and for the biggest names in the Australian news industry. He formed Blue Sprocket to provide consulting services to media operators.
His expertise includes production and delivery of multimedia data feeds; web and wap site content, function and structure; editorial production workflow and tools; business analysis and development.
